A Marrakech shopping day, with an expert eye beside you
A private shopping day in Marrakech costs from €160 per vehicle for a half-day in an SUV (up to 4 people) and €235 for a full day — licensed guide, private car and driver included.
Licensed local guide included, private car and driver. We show you how to recognise a hand-knotted rug, workshop-pressed argan oil, properly tanned leather — then every find goes into the boot while you carry on, hands free.
- Licensed guide included — not an option
- Fixed price per vehicle — not per person
- No pressure to buy
- Free cancellation up to 48 h
This is not a self-guided walk. It’s your shortcut into Marrakech.
The souks are magnificent — and vast. Dozens of specialised alleys, hundreds of workshops, and nothing to tell you where the right one is. That is why every PlanMorocco shopping day includes a licensed guide, from start to finish. Not a box to tick: the product is built to be guided.
A licensed guide stays with you for every moment of the day
In Morocco, only a guide holding the professional card issued by the State may accompany visitors inside the medina. We work with them exclusively: it is the law, and it is your guarantee. Your driver drives and looks after your purchases — each to their craft, and you get both.
What an experienced guide changes
You save time
He knows the alleys craft by craft. You go straight to the workshops that match your wish list, instead of crossing the same souk three times without realising it.
You can read quality
Knot density in a rug, the tanning of a leather, the firing of a ceramic: he shows you what to look at — before you decide, not after.
You stay free
No imposed stops, no obligation to buy. He is paid by you, through us: his advice belongs to no one else.
You discuss price calmly
He gives you realistic market ranges and takes over whenever you would rather not haggle yourself. Never any pressure.
You understand what you see
The history of the fondouks, workshop gestures, the meaning of the patterns: every piece leaves with its story. That is what makes it unforgettable back home.
You speak your language
French and English guaranteed; Spanish, Italian, German and Arabic subject to availability. You choose when you book.
A guide who opens doors, a car that follows you
The finest addresses don’t fit into one neighbourhood — and the finest objects don’t fit into a handbag. The combination is what opens Marrakech and its surroundings.
The guide opens doors
He takes you where things are still made by hand: brassware workshops, dyers, weavers. Not only the shopfronts on the main alley.
The boot keeps everything
Rugs, lamps, ceramics, baskets: every purchase joins the car as the day unfolds. You keep browsing hands-free — something no walking visit can offer.
The whole city, and beyond
The medina and its souks by craft, the concept stores of Guéliz, the Sidi Ghanem design district, the Palmeraie — and, if you feel like it, the cooperatives and village souks on the road to the Atlas. None of that happens without a car.
Your day, your rules
A private experience is shared with no one — so nothing is imposed. Here is what we commit to, in writing.
We collect you wherever you are staying
Hotel, riad, villa, apartment or residence — in Marrakech and around it.
You leave at the time that suits you
9 am, 11 am, 2 pm — you choose. Nothing is fixed in advance to suit us.
You change your mind whenever you like
An address spotted on Instagram, a last-minute urge: say the word and off we go.
No imposed stops, no obligation to buy
You can look at everything and buy nothing. The day is still a success.
You carry nothing
Everything goes into the boot as the day unfolds and follows you to your door.
You head back when you decide
A longer break, the urge to carry on: it’s your day, not our schedule.
Go home with pieces you can tell the story of
A souvenir becomes precious the day you know why it is beautiful. Your guide teaches you to read what is in front of you — rugs, ceramics, leather, spices — and that stays with you long after the trip.
Rugs & textiles
Knot density, wool or cotton, dyes, and the great families: Beni Ouarain, Azilal, Boucherouite. Plus the real question — will it fit through your living-room door?
Ceramics & zellige
Hand-painted or transferred decoration, glaze thickness, quality of firing — and how the piece will travel home with you.
Spices & argan oil
Cosmetic argan and culinary argan are neither the same oil nor the same scent. For spices: whole rather than ground — they keep their fragrance all the way home.
Baskets, wood & decor
Woven baskets, thuya wood, painted plates: these are the pieces that travel best and make the greatest impression once they are in your home.
Jewellery & one-off pieces
Berber silver, antique pieces, creations by young designers: this is where you find the object no one else will bring home.
Prices per vehicle, licensed guide included
Everything is included: licensed guide, private car, driver, fuel, waiting time while you shop. No surprises on arrival, no obligation to buy.
| Vehicle | Half-day ~4-5 h · souks + Guéliz | Full day ~8 h · souks + Sidi Ghanem |
|---|---|---|
| SUV Comfort · 1-4 pax | €160 ≈ $167 | €235 ≈ $245 |
| Van Family · up to 7 | €177 ≈ $185 | €261 ≈ $272 |
| Sedan Business · 1-4 | €222 ≈ $232 | €332 ≈ $347 |
| Premium van VIP · up to 6 | €233 ≈ $243 | €350 ≈ $365 |
Price per vehicle, licensed guide included. 100% secure online payment — never cash on arrival. We confirm your guide within 24 h; if none is available on your date, you choose another date or a full refund. Free cancellation up to 48 h before.
Payment is in euros, by card. Dollar amounts use the site’s exchange rate and are indicative; your bank converts at its own rate.
Included
- Licensed guide
- Private car & driver
- Fuel & unlimited waiting
- Fresh water on board
- Purchases kept in the boot
French and English guaranteed. For other languages we confirm your guide within 24 h — and if no guide is available in that language on your date, you choose another date or a full refund.
Marrakech and its surroundings, without carrying a single bag
In the souk, every piece is one of a kind: the rug that stole your heart today won’t be there tomorrow. A dedicated day is the certainty of flying home with no regrets. Here is one possible flow — yours will follow your rhythm, not ours.
At the time you chose — we come to you
Your driver arrives wherever you are staying: hotel, riad, villa, apartment or residence. Your guide meets you at the souk entrance closest to your first craving — rugs, leather, brass, spices.
The souks, craft by craft
Souk Semmarine first, then the dyers’, blacksmiths’ and babouche alleys. Your guide tells you what you are seeing and shows you what to look at before you buy. Every find goes into the boot — you walk on hands-free.
When you get hungry — tea or lunch
On a medina rooftop or in a Guéliz garden: your driver drops you at the address of your choice. Your guide advises you — or lets you breathe, as you prefer.
Beyond the medina — wherever you want to go
The concept stores of Guéliz, the designer showrooms of Sidi Ghanem, the Palmeraie — or, if the urge takes you, the cooperatives and village souks on the road to the Atlas. Your guide stays with you, and so does the car.
Back when you decide, boot full
Everything you chose comes home with you, all the way to your door. All that’s left is to make room in the suitcases.
Frequently asked questions
Is the guide really included?
Yes. A licensed guide accompanies every shopping day, from start to finish. It is not a box to tick: the displayed price covers the guide, the car and the driver.
Am I obliged to buy anything?
Never. No imposed stops, no obligation to buy. Your guide is paid by you, through PlanMorocco: his advice belongs to no one else. You can leave empty-handed — the day is still a success.
Where and at what time do you collect us?
Wherever you are staying: hotel, riad, villa, apartment or residence, in Marrakech and around it. And at the time you choose — 9 am, 11 am, 2 pm: nothing is fixed in advance to suit us. You also head back whenever you decide.
Where do we go during the day?
Around Marrakech and its surroundings, according to your wishes: the medina and its souks organised by craft, the concept stores of Guéliz, the Sidi Ghanem design district, the Palmeraie — and, if you wish, the cooperatives and village souks on the road to the Atlas. None of it is reachable without a car, and the plan adapts as the day goes on.
Is the guide officially licensed?
Yes. In Morocco, only a guide holding the professional card issued by the State may accompany visitors inside the medina. We work with licensed guides only — it is the law, and it is your guarantee. Your driver drives and looks after your purchases; he does not guide.
What language is the day in?
French and English are guaranteed. Spanish, Italian, German and Arabic are offered subject to guide availability: you state your language when booking and we confirm within 24 h.
What if no guide is available on my date?
We tell you within 24 h and you choose: another date, or a full refund. We would rather refund you than send you into the souks without the guide who makes the whole day worthwhile.
Is the price per person or per vehicle?
Per vehicle, guide included. For four in the SUV, the guided half-day comes to about €40 per person — where walking accompaniment commonly sells at around €60 per person, without a car.
What if I buy a rug or bulky pieces?
That’s exactly the point of the formula: everything joins the boot as the day unfolds and comes home with you, all the way to your door. For very large pieces, the shops arrange international shipping — your guide knows the trusted houses.
How do I book and pay?
On our booking page, in 2 minutes: build your day, choose your guide’s language, fill in your details and pay online by card (secure Stripe payment). Instant confirmation, free cancellation up to 48 h before.
Free cancellation up to 48 h — the only risk is running out of room in your suitcases.
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Our Marrakech shopping guide →
Private day trips from Marrakech →